At LUMINA, we understand that the journey to customer conversion starts with creating awareness and sparking interest. Our TOF strategies focus on engaging a broad audience through captivating visuals, tailored messaging, and precise targeting. We craft campaigns designed to drive traffic, build interest, and grow your audience base. Whether it's through social media profile visits or highlighting new collections, we ensure your brand connects with potential customers at the right time and place. This phase is all about planting the seed, ensuring maximum visibility while excluding irrelevant traffic for higher-quality engagement.

The BOF phase is where intent transforms into action. We create highly targeted retargeting campaigns that focus on users who are ready to purchase, leveraging advanced catalog-based ads, dynamic retargeting, and personalized incentives. This phase ensures a seamless transition from consideration to conversion, maximizing your ROI. By honing in on your most engaged audiences, we turn potential customers into loyal advocates for your brand, closing the loop on the digital marketing funnel.

In 2023, our targeted advertising strategies not only captured attention but also converted browsers into buyers. This snapshot of sales, add-to-carts, and checkouts demonstrates our proven track record in transforming interest into tangible outcomes. Partner with us to turn your campaigns into conversions and elevate your business to new heights